Com2uS 1. CEO 2007 9 2000 7 39 2007 1996 2000 JAVA Vodafone global, Verizon wireless O2 9 79
2004 200 2005 2. 2.1. 1996 1) Come to us 1998 IT PC Make people experience creative & fun mobile life 1 80
1996 MP3 1,500 PC PC DDR 2) 1 2.2. PDA IT PDA PDA OS PDA 4 WAP 3) 2 1 PDA 2 Dance Dance Revolution 3 Wireless Application Protocol 81
2006. PDA 2 2 2 2 1999 LGT WAP 2000 3 KTB 40 3. 3.1. 2000 3 1 2001 1 400 2002 60 2 240 4) 82
2002. 2003. 3 2 2002 1 004 2001 112 contents provider 5) SKT LGT KTF 6) 3 3 2000 4 2003. 5 6 83
embedded 500 2 000 WAP 10 100 GVM SKT 500 2 000 BREW KTF QualCumm 500 2 000 0 10 JAVA LGT 500 2 000 2002. 1999 WAP WAP WAP Sun Microsystems 7) QualCumm 8) JAVA 9) VM virtual machine 10) VM LGT Sun Microsystems 7 JAVA 8 CDMA CDMA 9 Sun Microsystems 10 84
3.2. Make people experience creative & fun mobile life 2000 8 LGT KittyHawk un Microsystems JAVA VM WAP JAVA Bravo! JAVA JAVA 30 11) 2000 7 SKT 2001 2001 2002 11 105 p. 85
30 2001 12) 2002 2 1 3 20 2002 KBO 20 The Tetris Company The Tetris Company 1 The Tetris Company running loyalty 50 The Tetris Company 2002 9 3 13) 10 2002 255 1 1 2 IT 12 SKT LGT 13 86
IT 2 3 3 4 87
14) KDDI 1 1 2001 3 60 3 6 10 10 10 2 2002 100 14 2001 88
http://www.embrain.com 2006 2000 1 9 QC quality control QC QC 89
3D 3D 2003 09 2004 02 Perspective World 2003 09 2003 11 Network 2002 11 2003 10 Integrated GSM Compliling Solution 2003 11 2004 01 Multiplex Language Processing 2003 02 2004 03 MIDP Application Inspection System For Carrier 2003 10 2004 11 Processing BREW 2003 04 2003 05 Resource Mixer 2003 12 2004 01 2004 06 2006 06 Aspect-Oriented Programming Device Weaver 2005 09 2006 12 Network 2005 07 2006 05 3D 3D 2004 2004 Square enix 15) 16) 2003 2000 Processing 2003 14 global tech guru 3.3. 15 http://www.square-enix.com, square enix 16 SRPG 90
2004. Global mobile entertainment 5 3 8 2000 8 GSM 17) CDMA 18) 17 GSM 90 18 multiple access 91
GSM NeoPrism 2001 Hutcheson WAP GSM 3 10 2001 Cybird Cybird 1998 Cybird 92
2006. 1 2 2001 8 Cybird KDDI Cybird Cybird 5 8 KDDI JAVA 1 KDDI 2002 11 NTT Docomo 2003 3 I-Park QualCumm JAVA 2000 QualCumm Brew Brew QualCumm 2001 10 Verizon Brew Verizon Brew Developer 2002 3 11 93
2003 QualCumm Verizon 2003 3 AT&T Wireless 2004 4 T-Mobile USA 2001 2002 4 2002 6 KittyHawk Sun Microsystems T-Mobile JAVA JAVA T-Mobile 11 Vodafone Global 94
Andre Agassi Tennis Vodafone Vodafone Vodafone 3 12 Vodafone 12 5 7 3 10 Vodafone Vodafone 1 Telefonica 19) O2 20) Orange 21) PC 2004 22) 3 13 19 http://www.telefonica.es Telefonica 20 (http://www.o2.co.uk O2 21 2007 07 13 22 95
2004. 2003 8 2004 2003 2004 5 ODC 23) IT ODC ODC 23 Off-shore Development Center 96
RPG CP Quality RPG Rich 100 30 10 User SMS Publisher-Developer publisher 3D 2007 4. 4.1. 2000 2004 500 4 1 97
2006. 2003 2007 500 2004 WIPI 24) WIPI 2001 25) 2003 WIPI 24 2007 9 10 25 2003 98
SK Telecom SK Telecom 1 SKT SKT 2004 176 BP business partner 116 24 4 3 3 SMS 2004 SKT KTF 2003 8 2 2004 99
4.2. 2002 2003 2005 2004 SKT 15 20 1 2 2004 2 2 3D 3D 2003 8 65 2003 2004 2004 2003 10 722 854 9 49 11 826 984 5 627 530 39 62 4 030 628 5 095 324 34 61 7 816 356 4 926 082 119 25 2 246 807 1 406 457 113 60 658 462 144 983 194 42 49 244 214 634 83 80 116 775 226 890 18 95 190 736 400 664 351 50 88 740 1 516 357 162 28 578 136 169 242 96 96 5 569 549 317 494 15 51 274 866 375 655 50 22 250 062 224 316 262 95 61 803 111 080 98 01 5 594 353 100
2004 116 2003 1 2 26) 2004 351 114 2004 2003 55 11 4 1 4.3. 2004 10 2003 27) 2003 2004 1 2003 55 9 2004 7 7 73 26 1 2 27 2000 2005 01 1 2001 101
2004 5. 5.1. 2005 LA LA 8 2005 8 IT 400 80 LG 50 Verizon T-Mobile USA 2005 11 Cingular Kee Lock Chua Tae Hea Nahm 102
800 3D 2004 8 28) 28 103
2005 2005 224 Cybird 7 2 3 2 277 1 500 2007 3 3 5 2005 173 11 940 2005 12 2 500 5.2. 104
ODC ODC 2000 2004 2004 2005 1 LA 2003 Mforma Jamdat LA 10 9 8 7 2007 1 2006 2005 2004 384 622 2 283 744 2 651 742 2 909 437 4 866 863 17 111 851 14 103 850 9 594 821 5 251 484 19 395 594 16 755 591 12 504 258 E-book 116 543 17 111 851 579 000 122 713 384 622 2 283 744 2 651 742 2 909 437 4 983 406 17 405 253 14 682 849 9 717 534 5 368 028 19 688 997 17 334 592 12 626 971 105
2006 1 100 2005 2007 2003 2005 LA 2004 2008 2007 10 Web-To-Phone Web-To-Phone Web-To-Phone Web-To-Phone 106
2004 4 Verizon Altel Atari III 300 PC 2005 10 2006 4 Mini game pack Mini game pack for her Mini game pack 2006 6 MMORPG 29) The World of Magic 1 2 MMORPG 1 6 Qualcomm Brew Developer Award 2007 Gameloft 3D R&D 2006 29 MMORPG Massively Multiplayer Online Role Playing Game 107
2007 1 2006 2005 2004 162 118 458 151 411 844 339 024 2 7 2 4 2 3 3 0 WIPI 2005 ODC ODC 1 2006 108
2003 2006 1 2006 Digital Bridges M-forma Jamdat 2004 LGT 2005 8 2006 12 2007 12 2007 5.3. Brew Developer Awards 2007 3D 2 Gameloft Gameloft 1999 PC Gameloft 2006 19 2006 109
www.gameloft.com Gameloft Gameloft Gameloft Licences Third Party Licences Asphalt Urban GT King Kong: The official Mobile Game of the Movie Medieval Combat: Age of Glory lumines Mobile (Canada) New York Nighrts: Success in the city XIII (US) Platinum Solitaire Derek Jeter Pro Baseball 2006 Midnight Bolwling Real Football 2006 Block Breaker Deluxe The O. C. Midnight Pool War of the worlds Ubisoft Licenses Paris Hilton s Diamond Qusetion Tom Clancy s Splinter Cell Vans Skate and slam Feat. Geoff Rowley Brothers In Arms: Earned in Blood Totally Spies! The Mobile Game Prince of Persia Vijay Singh Pro Golf 2005 Tom Clancy s Rainbow Six Lamborghini ChessMaster Audi Rayman 3 Meteos Tom Clancy s Ghost Recon Aston Martin Licence, Gameloft.com, 2006 69 Ludigames 2002 1 400 Gameloft PC Gameloft Real football Gameloft 2006 110
CSI Gameloft R&D Gameloft Gameloft EA Mobile EA Electronic Arts 2005 12 Jamdat Mobile EA 2000 Jamtdat Mobile 1998 1998 2000 EA Jamdat Mobile 2000 Jamdat Mobile 40 90 Jamdat 2005 8 000 EA Jamdat Mobile Jamdat EA NFL EA Jun-05 Sep-05 Dec-05 Mar-06 FY06 June-06 PS2 32% 45% 39% 33% 38% 24% Nitendo DS 3% 1% 3% 2% 2% 2% PC 20% 13% 12% 16% 14% 16% Wireless 0% 0% 0% 2% 1% 8% CIBC 2006 11 111
1889 1980 2004 DS NDS NDS 4,700 Nintendogs 118 30) NDS 1 PSP 2006 7 NDS DS NDS NDS MMORPG VOIP 31) 5.4. 2006 MMORPG 2004 2005 30 2006 2. 31 Internet Protocol IP 112
500 3 2004 3 2007 4 6 2 5.5. XGF Extreme Golfers Field 3D 2004 XGF 1 2 2 5 1 XGF 2008 FPS 11 22 5 113
1 108 FPS IP 7 2007 6 6 IP IPTV TV TV IP 32) 2004 2 6. 30 40 32 2007 8 22 114
33) 2004 2004 LA LA 33 2007 5 28 115
1 SK Telecom Portal 2004 2 2007 3 1999 2003 4 2002 2002 5 IT 2003 6 KOGIA 2007 7 2003 12 8 2004 12 9 2002 2006 10 2005 11 2001 2007 12 2006 13 2005 14 8 2004 8 15 16 16 2003 17 2006 18 2001 19 2003 2006 20 2007 4 21 viatt, B.M., McDougall, P.P. Global start-ups: entrepreneurs on a worldwide stage, Academy of Management Executive, Vol. 9 No. 2, pp. 30-43 1995 22 Porter, M.E. Competitive strategy The Free Press 1980 23 Stephen Tallman, Karin Fladmoe-Lindquist Internationalization, Globalization, and Capability-Based Strategy California Management Review Oct 1, 2002 24 IT IT 2005 25 116
26 800 2005 8 27 2007 5 28 2007 8 29 2007 4 30 2006 9 31 2006 7 32 2007 3 33 2003 5 34 2003 8 35 2006 2 36 2007 1 37 2007 5 38 2006 6 39 2007 5 40 24 2007 5 41 24 2007 7 42 2005 8 43 2007 7 44 24 2004 7 45 2004 6 46 2006 7 47 2003 4 48 2004 3 49 2007 6 50 2002 1 51 O2 http://www.o2.co.uk/ 52 Orange http://www.orange.co.uk/ 53 Square enix http://www.square-enix.com/ 54 Telefonica http://www.telefonica.com/home_eng.shtml/ 55 http://terms.naver.com/ 56 http://www.seri.org/ 57 http://www.kiica.or.kr/ 58 http://www.mic.go.kr/ 59 http://www.kinds.or.kr/ 60 http://www.com2us.com/ 61 http://www.kogia.or.kr/ 117
Reference 1998 7 31 4 057 167 2007 6 1 345 9 SK Twintech A 10 Web site http://www.com2us.com 1998 7 1999 8 2000 1 2000 10 2001 8 2001 10 2002 4 2002 6 2002 10 2003 3 2003 8 2004 5 2004 7 2004 12 2005 1 2005 11 2005 12 2005 12 2006 3 2006 7 2006 9 2007 4 1048 3 5 LGT KDDI Verizon Wireless T-Mobile Vodafone Global ipark Tokyo Beijing Raymobile Sofeware 2004 500 LA Cingular Unlimited Red Software 2005 500 Bejjing Raymobile Software 100 SPRINT MTS 118
2006 12 2005 12 2004 12 2003 12 2002 12 2001 12 19 688 17 334 12 626 11 846 3 230 923 5 828 5 281 5 627 4 030 1 487 1 041 13 860 12 052 6 999 7 816 1 743 118 8 953 10 967 6 830 2 246 1 109 839 4 906 1 084 169 5 569 633 957 696 415 317 274 18 137 1 332 350 375 250 89 41 4 271 1 149 111 5 594 563 861 4 271 1 149 111 5 594 563 861 522 14 17 679 326 0 3 748 1 135 128 4 914 889 861 1 435 231 14 76 646 465 6 65 147 403 1 52 79 133 0 81 71 829 0 74 24 691 0 25 22 477 0 23 20 000 0 21 2447 199 25 17 5 1 405 929 14 46 Storm 913 419 9 39 Walden 862 708 8 87 KTB 473 064 4 87 2 437 721 4 51 4 093 841 42 11 34 2007 6 15 119
97 02 98 07 97 02 97 02 00 10 93 02 96 01 KTB 04 26 92 02 97 02 02 10 KTB Tae Hea Nahm AB JD Airospace Networks Venture Law group Willson Sonsini Goodrich & Rosati 1998 8 1998 8 2000 1993 02 1994 03 2000 11 2003 9 SK 120
121
2006 122
123
H&C team 8 14 9 13 11 15 124
1 2007 8 14 IT JAVA 37 1 2003 2003 125
5 1 3 2004 3 CP 2004 3 2 AS 126
2 2007 9 13 PDA PDA SMS 2004 2004 39 70 39 20 3 ODC 127
3 2007 11 15 128
2003 2004 Operating 200 80 20 2003 5 129
2001 CEO 8 80 8 5 3 130
131
1. 1.1. 500 Web-To-Phone 1.2. Gameloft EA mobile DS 1.3. 2008 XGF 1 2 IPTV 132
1.4. 3 6 p. 89 5 2 p. 106 5 4 Game loft p. 110 5 3 Game loft p. 108 5 4 EA p. 111 2. Teaching note 2.1. 4 3 2004 133
Teaching Note 1996 1998 Mobile JAVA MMORPG 6 IPO entrepreneurship innovativeness proactiveness social network 17 31 R&D 134
R&D JAVA 2004 INV International New Venture condensed internationalization 2004 135
1. 1990 2000 7 6 i ii CEO iii iv v vi 1.1. 35) 3 9 2000 VM GSM 35 DATANET 2001 11 20. 136
1.2. CEO 5 2000 8 2001 2005 Oviatt, B.M. & P.P. Mcdougall (1995), Global start-ups: Entrepreneurs on a worldwide stage, Academy of Management Executive, 9(2), pp. 30-44. 1.3. REFERENCE 10 Vodafone 137
Vodafone O2 Verizon Hutchson Group QualCumm Sun Microsystems 36) 1.4. VM WAP 7 JAVA 1.5. 37) 29 CEO 36 2007 9 13. 37 mbn TV CEO 2007 1 25. 138
CEO 1.6. 2 3 9 2000 GSM Hutcheson Group 1 2001 1 139
Tallman, S & K. Fladmoe-Lindquist (2002), Internationalization, globalization, and capability-based strategy, California Management Review, 45(1), pp. 116-135. Cybird 26 140
2007 3 2004 23 2004 2004 2004 5 5 forces QualCumm, Sun Microsystems 141
2004 WIPI WIPI Poter. M.E, (1980), Competitive Strategy. The Free Press. 142
1 800 3 Grant, R. M. (2002), Contemporary Strategy Analysis: Concepts, Techniques, Applications (4th Ed), Blackwell Business. 143
3D 4 4.1. 3 MMORPG MMORPG 1 R&D 144
2 145
4.2. 4 3 CEO CEO 1998 6 2002 50 2004 146
4 147