01-01 2001. 8 : : : KOREAN BROADCASTING INSTITUTE
. 1. 4 1. 4 2. 5 1) 5 2) 8 3. 8 1) 8 2) 9 3) ; 10 4) 11 4. 13 1) 13 2) 14 3) 14 4) 16 5. 17. 5 18 1. 18 2. 19
3. 22 4. 22 1) -8, 325 22 2) 24 3) 26 4) 32 5) 43 5. 55 1) 55 2) 60 3) 66 4) 70 5) 71 6. 73. 77 1. 77 2. 79 1) 79 2) 80 3) 81 4) 81 3. 83 1) 86 2) 92 <> 100
< - 1-1> 20 < - 1-2> 21 < - 2> 23 < -3> 25 < -4> 27 < -5> 28 < -6> 30 < -7> 31 < -8> - 33 < -9> - 34 < - 10> - 36 < - 11> 3 38 < - 12> 39 < - 13> 40 < - 14> 41 < - 15> 42 < - 16> 3 44 < - 17> 2 44 < - 18> 45 < - 19> 46 < - 20> 47 < - 21> 48 < - 22> 3 50
< - 23> 2 50 < - 24> 51 < - 25> 53 < - 26> 54 < - 27> 10 55 < - 28> 58 < - 29> 10 61 < -30> 64 < -31> 67 < -32> 67 < -33> 10 68 < - 1> (1999 - ) 85 < - 2> 86 < -3> 1 92 < -4> 2 93 < -5> 3 94 < -6> 4 95 < -7> 5 96 < -8> 6 97 < -9> 7 98 < - 10> 8 99 [ - 1] 24
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. 5,.,,,.. 2. 1)..,,,,,,,,. (1).,,,. (Raymond Williams)., (John Storey)... (signifying practice),,,,. 1),
6 (Chris Jenks).. 2) (). (2).,, 3).,,..,.,.,,.,,, ( ). 1) Raymond Williams, Keywords, London: Fontana, 1983, p.90; John Storey, An Introductory Guide to Cultural Theory and Popular Culture, Harvester Wheatsheaf, 1993, p.2;,,, 1994. 2) Chris Jenks, Culture, Routledge, 1993,,,, 1996, p.26. 3),.
. 7 (3),., (Johan Goudsblom). 4),,,,.,. (4),. 5),.,, 4) Johan Goudsblom, Nihilism and Culture, 1980,,,, 1988, pp.89-92. 5) (1994) 3, (1994) 4.,,, 1994;,,, 1994.
8.,. 2),,,,,,.,,., (paedocratic audience image). 6),. 3. 1) 6),,. (1994).
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. 13 4. 1),.,..,,, (),., ().,. ( ),. ( ), ().,. 12) 12), Stuart Hall and Paul Du Gay(eds.), Questions of Cultural Identity, Sage, 1996 Introduction: Who needs Identity?".
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. 5 19,,,. KBS1, KBS2, MBC, SBS 4 2001 5 6 5 12 1 53 ( ),,. 3. 2. KBS1, KBS2, MBC, SBS 4 2001 5 6 5 12 1 53 ( ).,,,,. 2001 5, 2001 4.
20 < - 1-1> TV 5 7 / / 19:35 20:25 5 7 / / 22:00 23:00 KBS1, 5 6 / / 09:00 10:00 5 6 / / 12:10 13:10 5 6 / / 18:00 19:00 5 7 / / 18:30 19:30 5 8 / / 23:00 00:10 5 10 / / 18:30 19:30! 5 10 / / 23:00 00:10, 5 12 / / 09:30 10:40 5 12 / / 17:00 18:10 KBS2 5 12 / / 18:10 19:50 5 12 / / 20:50 21:50 5 12 / / 00:10 01:40 5 6 / / 11:00 12:00 TV 5 6 / / 12:00 13:00! 5 6 / / 17:00 18:10 5 6 / / 18:10 19:50
. 5 21 < - 1-2> 21 5 7 / / 19:25 20:20 5 8 / / 19:25 20:20 5 8 / / 00:30 01:20 e- 5 9 / / 19:25 20:20 TV 5 9 / / 22:55 23:55 5 11 / / 11:05 11:55 5 11 / / 19:25 20:20 MBC TV 5 11 / / 00:55 02:00 5 12 / / 10:40 11:30 5 12 / / 17:10 18:10 5 12 / / 18:10 19:55 5 12 / / 22:15 23:10 5 6 / / 10:00 11:00! 5 6 / / 12:10 13:05 TV 5 6 / / 13:05 14:00 5 6 / / 18:10 19:55. 5 7 / / 19:10 20:00 5 8 / / 22:55 24:05 5 10 / / 19:10 20:00 TV 5 10 / / 22:55 24:05 5 11 / / 19:10 20:00 5 11 / / 21:55 22:55 5 12 / / 09:00 10:20 5 12 / / 17:10 18:00 SBS 5 12 / / 18:00 20:00 5 12 / / 21:50 22:50 1000 5 6 / / 08:50 09:50 TV 5 6 / / 09:50 10:50 5 6 / / 10:50 12:00! 5 6 / / 12:10 13:10 SBS 5 6 / / 16:00 17:00 5 6 / / 17:00 18:00 5 6 / / 18:00 20:00 5 6 / / 00:30 01:20
22 3..,,,,,.,,.,,,.,,,.,.,,...,,.. 4. 1) 8, 325
. 5 23 2001 5 6 12 (2001 ) 2001 4 9 15 (2001).. < - 2> KBS1 KBS2 MBC SBS 2001 4 ( ) 5 300 2001 5 ( ) 5 290 10 2001 4 ( ) 19 1125 6 2001 5 ( ) 13 900 225 2001 4 ( ) 18 1030 2 2001 5 ( ) 16 990 40 2001 4 ( ) 19 1310 2001 5 ( ) 19 1260 50 2001 4 ( ) 61 3765 8 2001 5 ( ) 53 3440 325 KBS1 2001 55 290 4 10. KBS2 2001 4 19 1125 5 13 900. 6, 225. MBC 4 18 1030 2001 5 16 990 3 40. SBS 2001 519 1260 2001 4 50. 3 9 325. KBS2 225
24. MBC SBS 40, 50. KBS1 900. 2) 2001 5 (prime time).. 5 2001 4 [ - 1]. 4 5 4 5 4 5 4 5 4 5 4 5 4 5 910 1011 1112 1213 1314 1617 1718 1819 19 20 20 21 21 22 22 23 23 00 00 * [ - 1]. < - 3>
. 5 25 KBS1 2(1/ 1) 3 5 KBS2 1(1/ 0) 1(0/ 1) 2(1/ 1) 5 4 13 MBC 1(1/ 0) 2(1/ 1) 2(1/ 1) 3(2/ 1) 4 4 16 SBS 1(1/ 0) 1(0/ 1) 2(1/ 1) 2(1/ 1) 4 8 18 5(4/ 1) 4(1/3) 2(1/ 1) 4(2/ 2) 5(3/ 2) 13 16 53 * ( / ) 20:00, 20:00. 20 20:00 20:00 11, 9, 4 ( 19, 9 ).. 45 18 20,,.. 2.
26,. KBS2 57 (< - 1> ).. 3) 5. 19:00 20:00 (prime-time) 23:00,.,. 5 3. (1). 18:0020:00,. 18:0020:00 KBS2 18:30 < >, <>, MBC
. 5 27 19:25<21 ( )>, <( )>, <! e-( )>, <( )>. SBS 19:1020:00, <, >, <, > < >.,.. 5 23:00 3 KBS2, MBC, SBS. < -4> KBS2 MBC SBS (23:00 00:10) (22:55 00:05) TV (22:55 23:55)! (23:00 00:10) TV (22:55 00:05)
28 SBS 23:00 <> <>. < (KBS2)> < (SBS)>. (2) 5 3.. < - 5> 17:00 17:10 18:00 18:10 19:00 19:50 20:00 KBS2 MBC SBS (17:00 18:10) (18:10 19:50) (17:10 18:10) (18:10 19:55) (17:10 18:00) (18:10 20:00) < (KBS2)> < (MBC)>.
. 5 29, KBS2 < (KBS2)>. 18:00 20:00. KBS2 < > <> 20,. MBC SBS, SBS < >. SBS < > < >.,. 11:0013:00.
30 < - 6> 12:00 11:00 13:00 KBS2 MBC SBS, (11:00 12:00) TV (12:00 13:00)! (12:10 13:05) (10:50 12:00)! (12:10 13:10) KBS2 8:50 < >, <, (KBS2)> 11:00 MBC SBS <! > <! >. 11:00 13:00. KBS..
. 5 31 < - 7> 16:00 16:30 KBS2 MBC SBS SBS (16:00 17:00) 17:00 17:30 18:00! (17:00 18:10) (17:00 18:00) 18:30 19:00 19:30 (18:10 19:50) (18:10 19:55)! (18:00 20:00) 20:00 3.,. 5. 5 KBS2 SBS MBC. <, (KBS2)>, < > < > 20. KBS2, 3.
32 3,.. 4). 4. 5. 7. 7,,,,,.,, /, /,,,, ( ), /,,. (1) : 53 <(KBS2)> <(KBS2)>, < (MBC)> < (MBC)>, <(SBS)> < (SBS)> 6. 90
. 5 33 / 5... < - 8> - KBS2 MBC SBS (/) ( ) () 2001 (/) (/ ) (/ ) 18:10 18:10 18:00 () god ( ) 2/4 () (/)., KBS2 <> MBC <>, SBS < > /(3 ) (2 ), (3 ). /( 5 ). KBS2 < > <>
34.. < - 9> - KBS2 ( ) ( / ) () ( / ) 2001 ( / ) SBS 18:30 18:10 18:00 18:10 ( / ) ( / ) () ( / ) () ( / ) 2/ 4 ending () ( / ) ( / ) KBS2< > < > /, MBC SBS,., KBS2 MBC, SBS. SBS < >,, < (SBS)>.
. 5 35,, / 2/4 /. 2/4 < (MBC)> /, 3 /. /, KBS2 <> / MBC SBS - / - -., /..
36 < - 10> - KBS2 MBC SBS 99 () () (/) M/V "" () () 18:10 (/ ) 18:10 18:00 () () () (). 3. MBC, KBS2 SBS., 3. KBS2 <>, SBS < >. 90., 4 5.,, 5
. 5 37 -. (2) 3..,,,..,,.,,,,,..,,,,,, H.O.T...
38 < - 11> 3 MBC SBS KBS2 TV TV 5 ( ) ending( ) ending(' ' ) ending( ) JSA - 5-2001 CF ending( ) ending( ) ending( ) H.O.T. 5 2001 H.O.T. H.O.T. ending( ) ending(guy Shy Guy') ending( After') * 5 5.
. 5 39 (3) 5. 4 6 SBS < >, < >, < >, <>, < >, < >. <(KBS2)> < (SBS)>, < (SBS)>. < - 12> (KBS2) (SBS) (SBS) 23:00 22:55 09:00,. (4). 4 13, 5 1 12.
40 < - 13> KBS2! ( 23:00) / 21 ( 19:25) / MBC ( 19:25) ( 00:30) D- Day SBS ( 19:10) 1 / < (KBS2)> < (SBS)>, MBC < >. < >,.
. 5 41 < - 14> MBC SBS ( 22:15) ( 10: 00) ( 17:10) TV ( 9: 50) ( 10:50) ( 17:00) ( 21:50) 400m, / / / / / / < (KBS2)>, < (SBS)>, SBS <TV > < >. <TV >. < >.,.
42... (5) : 4.,., () (5 6 11:00) < - 15> KBS2 MBC SBS (5 6 12:10) Hot Film - - c o m i n g - - soon - & - - - & - (5 6 12:10) - -, - - - - - Zoom in - - - - - - - - - - - -? - ( )? : Hot Film - - - - &
. 5 43 KBS2 <, >. KBS2 < > ( 08:30) <, > ( 11:00).., 3., <, (KBS2)>,,. < (MBC)>,. < (SBS)>,. <, > < >< >.. 5) (1) 3, 175 ( )4 (207 )32. 460, 553, (4-3.45, 5
44-3.30). SBS 62, MBC 57, KBS2 46, KBS1 10. < - 16> 3 KBS1 KBS2 MBC SBS 10 46 57 62 175 207 2 85. < - 17> 2 4 3 2 1 9 27 85 4 1, 39, 227, 2 48.6%. 4 4.2%,. 10,.
. 5 45 < - 18> MC TV (KBS1) (MBC) (MBC) (SBS) (KBS2) (KBS2) (MBC) 21 (MBC) TV (MBC) (MBC) (KBS2) (KBS2) (SBS) (SBS) (SBS) (SBS) (KBS2) (KBS2) (KBS2) (MBC) (SBS) TV (SBS) (KBS2) (MBC) (MBC) (KBS1) TV (MBC) (SBS) (KBS2) (KBS2) (KBS2) 4 3 3 3 3 3 3 3 3 3 * 3. *. 3 4 1, 3,, 9
46.,,,. 4., 3MBC, SBS, KBS2 3. 10,,,,, 54 3,., MC,, /,,, /,. < - 19> KBS1 KBS2 MBC SBS 3 13 22 26 64 / 9 9 8 26 MC 1 6 5 6 18 3 3 7 4 17 1 5 5 6 17 1 5 4 4 14 / 1 3 4 8 2 2 1 4 2 2 9 10 46 57 62 175
. 5 47,. 175 64 36.6%., MC, 52. /, MC,,,., /,, / 64.1% 29.5%. 4, 7%, 3.6%,.,.,,.. 4, 53 17, 32%. < - 20> 4 5 6 7 8 10 2 5 4 2 3 1 * 4.
48, 13%. 6. 4 60 116, 5 53 10 1%. 10 < - 21>. < -21> KBS2 MBC SBS 8 6 TV 8 TV 7 6 6 6 10 TV 8 7 * 6. *. KBS2 < > 8, <> 6, MBC < TV > 8, <TV > 7, <>, < >, < > 6, SBS < > 10, < TV> 8, < > 7., MBC KBS2 2, 1, SBS 2., 3, 2, 1.
. 5 49 6, 8,..,.,,. 2.. 6 10,.. (2),, 398. (60 53 ) 16. 4 6.37 5 7.5 1.13., SBS 131, MBC 127, KBS2 103, KBS1 37., SBS KBS2, MBC KBS1.
50 < -22> 3 KBS1 KBS2 MBC SBS 37 103 127 131 398 * ( ), 1. 398 2 170, 42.7%. < -23> 2 6 5 4 3 2 3 3 6 11 36 170 * ( ), 1. 3.1%. 4.2%. 40%. 5 6 2. < - 24>.
. 5 51 < -24> (KBS2) (KBS2) (KBS2) (KBS2) (MBC) TV(SBS) (SBS) SBS (SBS) (SBS) 9 (KBS2) (KBS2) (KBS2) TV (MBC) TV (MBC) TV(SBS) (SBS) (SBS) SBS (SBS) 9 (KBS2) (KBS2) (KBS2) (MBC) (SBS) SBS (SBS) (SBS) 7 (KBS1) (KBS1) (SBS) (SBS) (SBS) 5 (KBS2) (KBS2) (KBS2) TV (MBC) (MBC) 5 * 5.
52 5 10 ( 9, <(SBS)> ), 9, 7, 5 ( 5, <TV (MBC)> ). 53, 17%,.. 6,, 6..,..,,., /,, /,,.
. 5 53 < -25> KBS1 KBS2 MBC SBS 33 50 48 65 196 / 1 34 34 21 90 2 11 10 25 48 3 12 9 24 / 13 4 17 1 5 2 6 14 8 1 9 37 103 127 131 398 * ( ), 1. *,,.,. /,,, /,. 49.2%, 2.6%,. (, /,, / ) 88.2% 1.6%..
54 < -26> KBS1 KBS2 MBC SBS 33 24 23 35 115 28 12 23 63 28 11 22 61 11 31 15 57 4 6 7 17 3 6 4 13 1 9 19 4 1 5 4 5 33 15 57 37 103 127 131 398 * ( ), 1. *,,.,,,,,,,,,,,.. 1, 2,.. 2,.
. 5 55 5. 1) (1),. 10,, 4. < -27> 10 4 TV MBC 38 12 (+ 26) KBS2 16 2 (+ 14) MBC 15 1 (+ 14) SBS 14 - KBS2 13 3 (+ 10) TV SBS 13 20 (- 7) SBS 12 9 (+ 3) SBS SBS 11 6 (+ 5) KBS2 9 1 (+ 8)* SBS 8 0 (+ 8) * < ><>, < > 4.
56 10, SBS 5, KBS2 3, MBC 2. SBS MBC 1, KBS2 2. MBC <TV >, 38. KBS2 < > 16, MBC < > 15.,. 4 SBS < TV>, 20 5. 10, 4 8.2 5 14.9 2., KBS212.7, MBC 26.5, SBS 11.6, SBS, KBS MBC.. 10, 3,,, 2, 1., 3 10 100%, 22.3 7. 10 3.7..
. 5 57....,.. 4 5. MBC <TV >, SBS < TV>, < >, <SBS > 10,. SBS < >, < > (7, 11 ). 5 10 4, < >, 2 15.,,.
58 (2),,. < - 28> (: %) + 29.7 45.7 25.2 18.8 61.5 19.7,,..,., 10%, 6.5%, 3.5%.,. (3). MBC <TV > (5 9 )., 174,,.....
. 5 59. 5 12 KBS2 <>, SBS <> 2/4! ( ),. KBS2 <> (5 8 ).. - :. ( ). - ( 5 ) :? :, 34-24-34... 34-24-35. :.?? :,. :? : 34-25-. :, 34-25-38. 38? :,... :? :...
60. KBS. 2) TV,. TV, TV..,, TV. 5 52. (1) 5 10, 4.
. 5 61 < -29> 10 5 4, KBS2 21 15*(+ 6)! e- MBC 19 0 (+ 19)! SBS 14 10 (+ 4) TV MBC 13 5 (+ 8) TV KBS1 10 1 (+ 9)! MBC 9 8 (+ 1) KBS2 9 19 (- 10) 21 MBC 7 0 (+ 7) SBS 6 7 (- 1) SBS 6 4 (+ 2) MBC 5 6 (- 1) * < > <, >, < > 4., 10 KBS1 1, KBS2 2, MBC 4, SBS 3. MBC 1011 < > 10,. 4, KBS1 10 5 5, KBS2 4 10 2. MBC SBS, 4 34 10.
62 10 KBS1 10, KBS2 15, MBC 12, SBS 8.67. KBS1 0, KBS2 11, MBC 5.67, SBS 6.75. KBS1 10, KBS2 15, KBS. 5 KBS1 <TV >,.,,. MBC, 10 5.67 12, KBS MBC., <, (KBS2)>, <! e- (SBS)>, <! (SBS)>, <! (MBC)> 4. 3 3 13, 6. 3 2, 3, 4. 10 11.4 3 14.67
. 5 63, 11,.. TV,. <(KBS2)> < (SBS)>10, < (MBC)>5 11,. <21 (MBC)> < (SBS)>, <TV (MBC)>.. 10 7 11.4 4. 101, 2, 3, 10 1 (21 )5 (10 ). <, (KBS2)>, <! (SBS)>, <TV (MBC)>, <! (MBC)>
64. 4.75. KBS2 <, >, 09:00 < > 11:00,. (2),. < -30> (: %) + + 18.8 61.5 19.7 66.4 26.8 1.3.,,., 11:0013:00 33.6%, 18:0020:00 23:0001:00 29.5% 24.2%.,.
. 5 65 (3).,...... 14),! 15), 16).,. <(SBS)>,,,,,,,,. 14) <TV (MBC)> 15) < (KBS2)> 16) < (SBS)>
66 3)...,,...,,. ().,,,. (1).
. 5 67 < -31> KBS1 2 1 3 KBS2 31 20 51 MBC 4 1 5 SBS 34 29 63 72 50 122 SBS 122 63, KBS2 51. KBS1 MBC 35. 72 50. SBS 34, 29 KBS2 31, 20. (2). < -32> 24 23 47 22 10 32 16 6 22 5 10 15 4 1 5 1 1 72 50 122
68,,. 47, 32, 22.,. < -33> 10 (SBS) 13 6 19 (SBS) 1 13 14 (KBS2) 14 14 (KBS2) 4 8 12 (KBS2) 4 5 9 (SBS) 4 4 8 (SBS) 5 3 8 (SBS) 1 6 7 TV (KBS2) 7 7 (MBC) 4 4 < (SBS)>,. SBS < (SBS)>,..
. 5 69 <(KBS2)>??., ( ) 27-27- 27, ( )., IQ. <(SBS)> IQ 135, 126, 118.. <(KBS2)> IQ.. < (SBS)> MC. < (MBC)> ().. < (SBS)> 60,. < (SBS)> 2/4
70 < (SBS)>., 4) 4 5.,,,. 3. KBS2 <>,.......,.....,,.. MBC < > 100. ( ),...,, ( )?. MBC < >
. 5 71. 40. KBS2 <>.,. 5),,,,. (1),. (<(KBS2)> ), (< (SBS)>).,.
72 (2). SBS < > ( ),.. <TV (MBC)> <>,. 11,,. 11,,. (<(KBS2)>).,.
. 5 73.,.,,,,,,. 6......,.,.,,
74.,....,.,..,,,.,,.,.,.,. ( ),,,,.,,.,.
. 5 75,.. god.,,..,,...,..,,.
76,.,.,,,,....,,,,...
77. 1.. 98, 99 < > (1999, 99-01)...,,.,... 1.,.. 2
78,..,. 2..,., TV,,,,.,., ( )...,.
. 79 2. 1).. 99,,.., ( adaptation or version)..,,,..,,..,,.,
80., ( ),. 2).,,,..,,..,,,.,,,.,,.
. 81. 3)...,..,..... 4).,. 99
82,,.....,,..,,,,.. 99,.,...
. 83., 99,.,..,..,.,. 3. 2001,..,,
84..,. 1999,. < - 1> 17. KBS 8, MBC 3, SBS 5, 1,.,,,.,,, 8. 17,. 8,... ( ),.
. 85 < - 1> (1999 - ) KBS1 TV TV,! BBC, The Weakest Link TV,! TBS, KBS2 TV 99 TV, TV, 100% ' 100 CM cool MC TV 3000 TBS, TV TV, MBC TV, TV, NHK, TV, To tell the truth (10) SBS ER TBS, TV, TV, (Namco)
86 1),.,. 8, < - 2> KBS 5, MBC 1, SBS 1 1.. < -2> (KBS2) (MBC) - (10) (SBS ) TV (KBS1) TV 99 (KBS2)! (KBS2) 1004 (KBS2) (, TV ) Who want to be a Millionaire? (BBC, ABC) (, TV) - R4 (NAMCO) ( )! (, TV) 100%, 100 CM (100% -, 100 CM, TV), (, TBS)!, 3000 (!DASH, 3000, TV)
. 87, KBS2 < > MBS( ) < >.,.. MBC < > <Who want to be a Millionaire?> TV < >. < > Who want to be a Millionaire?,,,. MBC < >. BBC ABC. TV < > Who want to be a Millionaire?, MBC< > TV.,, (< >, ARS,, < > 3).. <
88 > 10 10 2,000 ( ), < > 15 15 1,000,. <> ( R4).,.,,,,. KBS1 <TV > TV <! >.. SBS < > 2001 3 19(10 ) <>. (), ()
. 89,.,,,..,.,, KBS2 <TV > 99 TV <100% > 100 CM,. 99100 NG 9 10 CM. NG,. () KBS2 992001 TV 100 CM. KBS2 <! > TBS< > ( ).., ( ).
90 KBS2< > 1004TV<!> 3000.,., 8 KBS2 < >, KBS1 <TV >, MBC < >, SBS < >, <>,...,. < >, <TV >, < >, < >.... <TV >,.
. 91, <>.,., < > 1004. <TV > 99.,..
92 2) < - 3> 1 KBS 2 MBS,... 2, 1, 2, 4 (),,.
. 93 < -4> 2 M B C T V..., 10, 2,000, A RS,. 3 15 3 1,000,.. 1, 1 1, 1..,.
94 < - 5> 3 R4 ' (Namco) 99 3D ( ) ( )....,,
. 95 < - 6> 4 K B S T V T V!.... (3 ).. 9 ( 1, 9 ( 3, 4, 3, 1 ) 5, 1 )....
96 < - 7> 5 S B S (2001.3.19 10),,,,, () ( ),,,
. 97 < - 8> 6 KBS2 TV 99 TV 100% 100 CM 2001 100 10. 99 9...... 6 (1 5 (1 5 ) 1 4 ) 1..,,,, NG,, NG,, NG NG
98 < - 9> 7 K B S 2! T B S.....,.. 1, 2, 2,, ( ),,..,,....
. 99 < - 10> 8 K B S 2 1004 (cool ) 2000. 6. 5 T B S 3000 2000. 3. 19 96 3 cool' 98. 4400km 3000 1004 cool 6.. 1004 3 6 1004 3000,
100 < > - - : 2001 6 26 2-5 30 : 3 : ( ) (): < > ( ): < > ( ): < > ( ) ( ) ( ) ( ) ( ) (MBC ) ( )
< > 101 < > :,.......,.,.,,.,.....,,
102.,,..,,.,.. PD 2,. 300.,.,,......,.,.
< > 103.. PD 10, 2030, 40.,.. PD.. PD.. 60%. KBS. MBC.,.. :,.. 1. KBS,. 50%.
104. 1,,,,, 3.,,,...,,,,.,,.,,.,,,, NHK.,,,. KBS..,.,,.,,,.
< > 105.,.,,.,,..,..,,.,,.,.....,...,
106.,......,..,,,,..... :.,. PD
< > 107...,.,...,..,.,.. : 9495 2. 5, 6,.,,.
108.....,.,..,,..,...,,,.,..,
< > 109...,.......,,,...,...,
110.,..... :,,,,,,,.,,.,., 6, TV, 9D- day,.. PC
< > 111,.,. KBS, 13 PC..,,,,, PC..,..., 94, 95,... 70% 50% 70%, 50%....,.,,
112,,,.... 17 3,..,.,. 1. 9.. 10 10,, 1.,,,..,,,,,. 3.. 10 NHK 3 KBS,.
< > 113,,..,..,.,,,,.. :. 94,..,.,,,.. : PD 1,., PD,,.
114...,,., 50%....,,..,. PD..,.......,.,
< > 115,.,,......,......,,,,,?..., NHK KBS....,.........
116.,.,,.,.,.,.....,....,,...,...,,.,....,.,
< > 117...,,..,.,.?.,...., PD..,,.. :.. :? :
118. (),?,?. : :,. (opinion leader)....,..,,,.,.,,..,
< > 119., 100.....,,...,... 80 12..,,,....,.,. KBS, NHK
120.... OECD WTO.,..,. 3. 160 1%.. American funniest home video TBS, Happy family plan TBS..,,.,.,, PD PD.,,,, IMF.
< > 121 10 1,.,, (JASRAC)... 200 300 5 1...., SBS S.E.N.S. Remembering me'..,, 98%.,,. < > :,,.., 18,,..
122.,.,,,.,....,,.... PD.,, PD. PD.. :.,
< > 123...... : 98,.......,..
01-01 2001 8 2001 8 923-5 : 3219-5400 FAX : 2649-7312.. (http:// www.kbi.re.kr ). R1000- P00-01010727