A Study of the Influence of Situational Emotional Factors on Impulsive Buying in Duty-Free Shops Department of Home Economics Education, Dongguk University Lecturer : Joo Won, Jung Doctoral Student : So Yeon, Cho Professor : Myung Hee, Park <Abstract> The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour. (impulsive buying), (duty-free shop), (situational factor), (emotional factor) Corresponding Author : Joo Won Jung, Department of Home Economics Education, Dongguk University, #26 Phildong 3ga, Jung-gu, Seoul, 100-715, Korea Tel: +82-10-2934-0239 Fax: +82-31-265-7569 E-mail: jjwchc@naver.com - 99 -
- 100 -
- 101 -
- 102 -
α - 103 -
- 104 -
β - 105 -
β β β β - 106 -
α α β β β β - 107 -
α α β β - 108 -
- 109 -
- 110 -
Chuck, Y. G., & Dexter, J. L. C.(1997). Professional Travel Agency Management. Prentice Hall. Darden, W. R., & Reynold, F. D.(1971). Shopping motives, emotional states, and retail outcomes. Fournal of Retailing, 66(4), 408-427. Dittmar, H., Veattie, F., & Friese, S.(1996). Objects, Decision considerations and self image in men s and women s impulse purchases. International Journal of Psychonomics, 93(13), 187-206. Doody, A. F., & Davidson, W. R.(1967). Next revolution in retailing. Harvard Business Review 45, 4-16. Engel, J., & Blackwell, R.(1982). Consumer Behavior. Chicago: Dryden Press. Gardner, M. P.(1985). Mood States and Consumer Behavior; A Critical Review. Journal of Consumer Research, 12(December), 281-300 Gerry, C., & Melewar, T. C.(2003). The importance of impulse purchasing behavior in the international airport environment. Journal of Consumer Behaviour, 3(1), 85-98. Glark, M. S., & Isen, A. M.(1982). Toward understanding the relationship between feeling states and social behavior. In A. Hastorf & A. M. Isen(Eds), Cognitive Social Psychology, New York: Elsevier. Hausman, A.(2000). A multi-method investigation of consumer motivation in impulse buying behavior. Journal of Air Transport Management, 12, 207-211. Kwon, Y. H., & Workman, J. E.(1996). Relationship of optimum stimulation level to fashion behaviour. Clothing and Textile Research Journal, 14(4), 249-56. Macgoldrick, P. J.(1990). Retail Marketing, Maidenhead: McGraw-Hill. Masolw, A. H.(1968). Toward A Psychology of Being. New York: Van Nostrand. Mintel International Group Ltd(2000). Airport Retailing Review. U.K.: extracted from Mintel database. Omar, O., & Kent, A.(2001). International airport influences on impulsive shopping: Trait and normative approach. International Journal of Tetail and Distribution Management, 29(5), 226-235. Timoth, D. J., & Butler, R. W.(1995). Cross-border shopping: A North American perspective. Annals of tourism research, 22(1), 16-34. Wicklund, R. A., & Gollwitzer, P. M.(1982). Symbolic self-completion. Hillsdale, N. J.: Lawrence Erlbam. - 111 -