About this Report 2013 Pulmuone Sustainability Report , 2008 Contents INTRO CEO PERFORMANCE (LOHAS : Lif

2013 Pulmuone Sustainability Report 2013

About this Report 2013 Pulmuone Sustainability Report 2013 2013 2006 2013. 2013, 2008 Contents INTRO 02 04 CEO 06 10 PERFORMANCE 58 62 76 (LOHAS : Lifestyles Of Health And Sustainability). ISSUE 2013 APPENDIX GRI(Global Reporting Initiative) G4, BEST (BEST Sustainability Reporting Guideline), (,,,,,, ), ( ) 2013 1 1 ~12 31, 2011~2013 3 (, 5 ) (IPS) 3 2012 // 2013. CSV CSV. 18 21 25 29 32 34 36 38 44 48 53 80 90 97 100 3 104 02-2040-4417 02-6499-0137 280 ( ) www.pulmuone.co.kr,. ( ), ( )...

CEO 4 CEO Pulmuone SR 2013 5,. 1 5200 460. 5 30.,. 30 2. 2007,,, GC 10.,.,. TISO(Trust, Integrity, Solidarity, Openness),. CEO,.... 13%, 15%. ( )..,. CSR( ) CSV(). CSR 51. CSV. 2013 387 9,113..,, ( ).. (KSI) 1. KSI ISO 26000 45 180. 8, 100 (GWP) 4.,! 30... 2014 3

6 Pulmuone SR 2013 7 History LOHAS, Mission LOHAS Vision Global DP5 TISO Core Value 1,000 ( 92) 81 82 84 86 91 95 00 03 04 08 10 11 12 13 5,500 ( 03) 7,000 ( 06) Wildwood 9,000 ( 08) 1 2,700 ( 10) MGF 1 3,600 ( 11) 1 4,600 ( 12) 1 5,200 ( 13) JV Global,,, R&D /., Pan-Pacific Knowledge ~1.5 Company' 730-27 DP5 / / / ~5 280 // LOHAS Trust Integrity 1 5 2 () 1984 5 12 1) Pulmuone U.S.A., Inc. 2) () Solidarity Openness 1),,,,,. 2)Pulmuone U.S.A., lnc. Pulmuone Foods USA, Inc.,.

8 기업소개 Pulmuone SR 2013 9 주요사업 및 브랜드 풀무원은 Organic, Functional, Fresh Food를 지향하여 발전해 왔으며, 미국 내 사업기반 확대와 중국시장 진출을 통해 글로벌 기업으로 도약하고자 합니다. NFB Natural Foods & Beverage DTC Direct To Consumer 풀무원식품 두부, 나물, 냉장면 등 신선식품 제조 및 판매, 냉장 / 냉동 물류서비스 제공 풀무원건강생활 건강기능식품, 기능성 음료, 유아식 및 Designed Meal 제조 및 판매 푸드머스 식재유통 전문기업으로 급식, 외식 등 다양한 채널에서 식재료 제공 푸메이뚜어건생 2) 중국 내 건강기능식품 제조 및 판매 푸메이뚜어식품 1) 중국 내 냉장면, 두제품 등 신선식품 제조 및 판매 풀무원더스킨 일본 더스킨과의 합자 사업으로 미세먼지 제거 서비스 제공 풀무원샘물 네슬레 워터스와 합자 사업으로 먹는 샘물 제조 및 판매 풀무원다논 다논과의 합자 사업으로 발효유 제품의 제조 및 판매 USA 미국 내 두부, Meat Alternative, 냉장 파스타, 소스 등 신선식품 제조 및 판매 이씨엠디 푸드서비스 전문기업으로 위탁급식, 컨세션, 휴게소사업 영위 1) 푸메이뚜어식품 북경포미다녹색식품유한공사, 상해포미다식품유한공사 2) 푸메이뚜어건생 포미다(중국)유한공사

10 Pulmuone SR 2013 11 57.3%, 2.2%, 40.5%. 3,809,095, 19,045.,..,,.,. 4 6 10. 60% CEO 4,, 6.,.,. ( ) ( ) DTC ( ) ( ) NFB 50 50% 60 50% 2013 1 2013 12 7 10. 2013 93%.,,,, 5., / 1, 2013 6 (12 26 )...,., ( ) ( ) ( ) ( ) ( ) ( )

12 Pulmuone SR 2013 13 Step 1 Step 2 Step 3,..,, 3. 1), 2),, 3), /, (,,, ) 1,, 24. 1, 2..,, (Step 1), (Step 2), (Step 3) 3. Step 1 Step 2, Step 3 ( ) Step 3

14 Pulmuone SR 2013 15 (LOHAS) (LOHAS: Lifestyles Of Health And Sustainability),.,.,,,,.,. Global DP(Defining Pulmuone) 5 Shareholders Consumers Employees 5. 1,. CEO 5,175,, IR(Investor Relations), CS, e-fresh,,, ( ),,, CEO,,,,, C, Introduction CS ER ES Partner Companies Communities,,,,,,,, www.pulmuone.co.kr HR&GA,, Purchase

16 Pulmuone SR 2013 17, GRI G4,,,,.,,, IPS (Materiality Test ) 1). 2012 GRI G4 (IPS Materiality Test) 32 2013 CSV 1 2 3 4 5 6 7 8 CEO 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 / 30 31 32 1) (IPS) 2006 32, 2) (5, 5) 14.. 10 9 8 7 6 5 4 3 2 1 31 20 27 28 25 29 30 24 19 16 32 26 22 0 21 17 0 1 2 3 4 5 6 7 8 9 10 2) (Threshold): GRI G4 (Significance of Econonmic, Environmental and Social Impacts) (Influence on Stakeholder Assessment and Decisions), 3) 1 2 3 4 5 9 6 7 8 10 12 11 13 14 23 18 15

DMA 18 Pulmuone SR 2013 19 01 2005 UNGC 10,.,,.,,.,. 1. : 31, 1,194,000 2. : 485, 100 3. 4.,, 05 ''. CS ''.. CS,,, 24. 1. 1. 83 2. 94 3., CCM 02 03 CSV(). CSR CSV.,. (LOHAS).,. CSV 'SESSION D'. CSV CSV,.,,,.. ' '. 1. :,, 2. : ' ', 43 3. : 4. : ' ', ' ', 5. (ORGA Mom) 1. :,, 1 2. / : 100 06 07,,. 2013,, On-boarding.,.. PBS (Pulmuone Business School). 2011 2013. On-boarding.,.. 1. PBS(1 ) 32 2. ( ) 432 3. POP(Pride of Pulmuone) ( ) 145 1. -,, 1 1,, 2., 23-6, 17 3. 04.,,,., 1... 1. : 6, CODEX / GRAS 2. : 2 3. : 4. 5. 6. : '' 14 08,.... 1. 2. 3. Best Partners Day,, QA(Quality Assurance) 4. VAP(Vendor Approval Process) 5.

20 Pulmuone SR 2013 21 09....,,,. 1. 2013 1 2. ' ' 8 3. 30 4. 600 5. 1,340 ISSUE 2013. 10 11..,. / //,., 3.,.. 1. 2007 35% 2. 2007 52% 3. 2007 71% 4. 2007 46% 5. Green Packaing 1. 2012 31% 2. LNG 3. 1 113kwh/, (120kwh/ ) 5.6% 4. Cap

01 22 ISSUE 2013 Pulmuone SR 2013 23 2013 CEO (Gadget) 1), (TISO) TISO,. Code of Conduct. 2014.,. TISO (Trust), (Integrity), (Solidarity), (Openness).. 1.. 2.. 1. LOHAS. 2.,. 1.. 2.,. 1.. 2.. 1.. 2.. 3. 1) CEO (TISO) 2011 (TISO), 2013 3.,.,. 2013 87 18%. 12, (, ). 2013 CEO (Gadget), (Top Down).,, /... /., (TISO ),. TISO,.,,.. HR&GA 1,. HR&GA.

24 Pulmuone SR 2013 25,,,,.,.,,.,,,,, 2005 3., /.. 2013,.., POP(Pride of Pulmuone). 2013 TISO 485 100.,...,,. 3 7, 1., 2007. 2011 2012 2013 19 28 31 1,439,000 1,165,000 1,194,000 2004 CEO., 50%.,. 2013 31 1,194,000. Interview. 6 31 ( ) 2013.... CP (Compliance Program),,. 2013 TISO 2012, 2013 12 10.. Code of Conduct. 2014 9,...

02 26 ISSUE 2013 Pulmuone SR 2013 27 CSV(Creating Shared Value: ) CSR CSR. 2013 CSR, CSV(Creating Shared Value: ). CSV,,,,,. CSR CSV CSV..,,. 90%, 100kcal 0%.,,,,., (50g) 42 g.. (ORGA Mom),, ( / ),., /,,,,, L-. 3Up(,, ), 7Down(,,,,,, ). (ORGA Mom). 0.5L, 2.0L 2. 43, 9%.. 60 2012, 1,000.,. 1. 1,000 2013 4 (270g>360g) Zero 2011.,,,..,.. 10...

28 ISSUE 2013 Pulmuone SR 2013 29.,.., 3.,, 3, 6,. SGS,. 2011 2,149 2012 3,126 2013 2,518 CSR 2009 7. 51,, 294, 2,518 14,213.,,,.,,.. 2013. 5~7.., ( ) ( ),,.,,. 2011 93,239,000 2012 91,540,000 2013 103,246,000.. Project WET (Water Education for Teachers) (WET). 2013,, 51, 1,147 WET. 5S(sort, set, shine, standardize, sustain), Project WET 10,.. - - -, - 4 -

30 ISSUE 2013 Pulmuone SR 2013 31 03 2004. 2013,, 4. 1986,.,,.,. V,,, 53,. www.kimchimuseum.co.kr 2012, 2013..,, EBS, SBS,, /.! 쌰! ~,... 6 6, 15%. Interview CSR (CSV). 2014 CSR CSV CEO (CSV), CSV. 1), AMIO,. 70% (USDA : United States Department of Agriculture) (ECO-CERT: EU ), (AAFCO : Association of American Feed Control Officials). 1, 1)..

32 ISSUE 2013 Pulmuone SR 2013 33... H&H,,. Half&Half, Half&Half.,.,,.,, 2010 CSV.,.., ( ),.. (Kit),.,,. 2013,,,.,,, 9,113 387 52%(133 ), 68%(3,677 ).., 2012 68% 3,677 52% 133 5,436 254 9,113 387 5,. () 5, 5.,,. 5.. 5,,, 5. (NGO).,. () () () : 1 1 : 12

34 ISSUE 2013 Pulmuone SR 2013 35 04. 30%..,,,. 1. 100%. 30%. 2.,. PET, CO 20%. 3.., PET.. / 6 CODEX(Codex Alimentarius Commission : ) / GRAS(Generally Recognized As Safe Substance : ).... 1. In-store. B2C B2B 2. 28. 3. SNS - WOM(Word of Mouth). -. GP (Green Packaging Mark) 2 1., CO.,,. 1, 2013 2,, 3. 2.

36 ISSUE 2013 Pulmuone SR 2013 37. DGGE(Denaturing Gradient Gel Electrophoresis : 1),. 2010 2011 2012 2013 2014 2015 1) DNA - -, :,,,, - : B.c., Sal., S. aureus - - :,,,,, GMO Norovirus Norovirus, GMO () Norovirus () ( ) virus ( ) /,. CCP (Critical Control Point : ) /. ( ) DGGE (Positive Communication) 20% 14. 14 20%, 2.,.,. FDA(Food and Drug Administration : ) BAM(Bacteriological Analytical Manual), AOAC(Association Official Analytical Chemists : ),,.

05 38 ISSUE 2013 Pulmuone SR 2013 39 CCM CCM(Consumer Centered Management : ) (CSI: Customer Satisfaction Index) 2013 (CSI) 83.1 2012 84.5 1.4. 2012.. 2013 94.0 2012 96.3 2.3.. Tracking 2011 2012 2013 83.9 84.5 83.1 Tracking 2011 2012 95.2 96.3 2011 2012 2013 91.1 97.4 99.3 2012 1 CCM CCM, 2013 12 CCM., CCM CCM.,,.., 2013 94.0 (Short Cap). 2012 82.3 2013 83.4, 2014 (100 ) CAP.. 2.1g 0.7g 1.4g. 2013 / 2 91.5, () 83.3. () 2010 2011 2012 2013 80.0 77.8 80.0 80.0,. CS(Customer Satisfaction),, 1:1,,. MOT(Moment Of Truth : ) /. 91.6, () 91.5 8.2. /. 2013, &, 3 29 1, Needs & Wants. 9, 72. SCS(Strategic Customer Satisfaction) / (100 ) 2010 2011 2012 2013 2010 2011 2012 2013 80.0 77.8 80.0 80.0 76.4 81.2 82.0 76.6,. (Eco Cap)',.,...

06 40 ISSUE 2013 Pulmuone SR 2013 41 On-Borading G2 G3 G4 G5 G6 On- POP(Pride of Pulmuone) Boarding 1) HOPE H: Honesty and Integrity O: One Firm Sprit P: Professionalism E: Enthusiasm 6 2 3.. HOPE 1) SERI CEO (PBS :Pulmuone Business School) MBA On-boarding 2010.. 2 DAY,. 2013 4 38,,. 4 / PT / Self OJT(On the Job Training) 414 2012 /. 2013, 16 234, 6 180.. 2014 + + IT. PBS PBS MBA,. PBS,. 6 (,,,,, ),. PBS 1 2013 1 7 (32,3,840), PBS 2 (29 ) 10.

07 42 ISSUE 2013 Pulmuone SR 2013 43,.,,..,,.. 2013 Work & Life Balance..,. 3 0. 2011 ( 120, 100%).,, (, ) 1:1 18 0% (ILO:International Labor Organization). 2013 18. ( ), 1 1 / ( ), : / 2,,, 1 (2013 17 ).,,,,,,, ( - 5 ), 3 1. 2013 3,,,,,, TFT,. 2013 17 0..,,. 1,,., ( ),, 3., 2 6,.

08 44 ISSUE 2013 Pulmuone SR 2013 45 / 506. 2013 49.,. APC(Agricultural Products Processing Center : ), C&D(Collect & Delivery). ( ), HACCP(Hazard Analysis and Critical Control Point : ) HACCP, /. HACCP, HACCP (, ). (), HACCP HACCP,. HACCP, HACCP.,. 2013 54 82 NON 114 121 99 36 506,. 10,000.,,,,,,,. 2013 3 60 2012,,,.. 60%, 10%, 70% 20%, 10%, 30%. Audit 60%, VOC(Voice of Customer) 20%, VOC 5%, 4 VOC 10%, VOE(Voice of Employee) 5% ( 2 ). 50% 50%, 8 (,,, VOC, Audit,,, ). (),,, 4, 2,, 3 VOC,,, 4 Audit, 2,,, 4, 2 1,,.

46 ISSUE 2013 Pulmuone SR 2013 47 2013 /, / 2013 / 19 2 5 33 26 23 20 18 (), HACCP,,,, /,. 17 (, ), (ERP, TMS),, / 133 44 30 36 112 49,, (,, ),,,, Non-GMO,,,. 22,., 2013 3. QTM(Quality & Technology Management) QC(Quality Control),,,, ( ). QTM, QA(Quality Assurance). 2013 2 8 4 14 3 2 541 15.,, 2012 Safety(), Responsible Sourcing( ), Labour(,).. 5. 2013 541. 63, 41.,.. 1 2 3 22. PET PET. PET..,, /,,,, Non GMO(Genetically Modified Organism : ), /. PC(Poly Caronate) Bottle, PC PET. 36.

48 ISSUE 2013 Pulmuone SR 2013 49 / PET, PET. (CAP) PET PC.. 1). 2) Global Sedex 1) Platform. ( Labour, Health and Safety, Environment, Business Integrity ) 3) Sedex. ( ). 4) Sedex, VAP (Vendor Approval Process) 2). 5), Major 6. 2013 PET PC Bottles / (CAP) Others 1) Supplier Ethical Data Exchange, 2 1 2 5 3 5 2) Global 90%,,,.,,. 2013 2 270. 10, 2013 100.,.,,,,, CP(Compliance Program : ).,. 2013 QTM, VOC(Voice of Customer) (Tool),, QS(Quality System) C-TPM(Compact-Total Productive Maintenance),,.,, VOC ( Template ), TPM.,. QC. CP 1 2, 1,,,.,.. CP, CP.,,.

09 50 ISSUE 2013 Pulmuone SR 2013 51 2013 2014,,,. CSR 1),. 1) CSR,,, 2013 2013, NGO.,.. (CSV) (CSR) D CSV CSR. 2013 387, 9,113 ( 133, 3,677 ),,, (10 ) SNS (3/25~4/5) - Project WET 2013 51, 1,147 WET 7 WET, - - C- 2013 1,424, 45% / 103,246,000 ( 553, 11,706,000 ) (6/27) (11/15~22) ( 1,200 ( 100*12)) (11/6, 16 ) 2014 Interview. 2014 2020 10 5, Project WET,.,,.. 5 Project WET

52 ISSUE 2013 Pulmuone SR 2013 53 (10 16 ). (www.facebook.com/pulmuonelove) ( ), (@pulmuonelove),.. 2011 (Wish) 600, 2012 400. 2013 6 C. (Kit), 600. 11 670, 1,340.,.,.,..,, 7 4 - - - - - -. 1,200,... 2012 1% e, 2%. 2013 50. 2012 6 1, 1%. CO.. 2013 20. 1. 1993, 0.1%., NGO.., 0.1%.

10 54 ISSUE 2013 Pulmuone SR 2013 55 LOHAS, 2016 2008 15%, 30%, (Zero),. (Zero), 2013,. / 2013 2007 84%. 2013 84%.. (Passive House) (Passive) (PHI, Passive House Institute).,. Goals Indicators 15% CO2 30% Zero Value Protection Value Creation 2007 (100% ) 100% 179% 178% 110% 159% 118% 184% 1) ( ) 15kwh/ 6.9kwh/ 1 120kwh/ 113.3kwh/ (Air Permeability, Air Leakage) 1) 0.6 /h.50pascal 0.15 /h.50pascal 2007 2008 2009 2010 2011 2012 2013. 5,,,,,,. 1,324,,., LNG. 0(Zero). 5,837tCO2e 37.,. (2011.9.2.-2013.7.1) 1,056tCO2e,.

56 ISSUE 2013 Pulmuone SR 2013 57.. ( )..... (: / ) 2010 19.0 100% 100% 85% 15.2 79% 78% 14.0 73% 12.5 55% 11.3 26% 9.2 2008 2009 2010 2011 2012 2013 2010 2011 2012 2013 75.5dB,..,. 1990,,,. 3 15....,. GAP, GAP. GAP,,,,,. GAP. GAP 30km GAP 33,513kg CO2. 2013 GAP GAP 5 GAP, 2014 GAP. GAP

58 ISSUE 2013 Pulmuone SR 2013 59 11, PCBs(Polychlorinated Biphenyls : ) 2013 5. PCBs 2mg/L 0.5mg/L.,,. (2009 ) 100% 90% 79% 77%,, PCBs 64% 2009 2010 2011 2012 2013,., 2013. ( 2010.1.1-2012.12.31 ) (: tco2e) Interview,. LOHAS LOHAS.,,.,,,,,,,. 6,919 7,003 7,194 3,961 4,143 3,974 4,004 3,744 2010 2011 2012 2013 *2013.

60 ISSUE 2013 Pulmuone SR 2013 61 //, 0,. ERP eam. 256 1,083 209 2,686 302 2,827 PET. 2009 2013, 2013 2g 1.35g. 2013 Green Packaging. 976 2,396 145 3,523 520 1,745 100 100 60 200 120 100 2007 2008 2009 2010 2011 2012 2013 (: kg) 1,400 C407 R11 R22 R404a DC,,,. 5 5.,. DC(Direct Current : ),. DC 44 OFF, DC 21, 33, 2013 2013. 200. (LNG, LPG),. 2013 ( ). 4 0.5L PET Cap 18.00 2.00 16.00 13.45 1.35 12.10 2009 2013 (: g) 0.5 Cap

62 ISSUE 2013 Pulmuone SR 2013 63. DTG(Digital Tacograph : ),. GPS 1 PERFORMANCE..

64 PERFORMANCE Pulmuone SR 2013 65 Global DP5 Global DP5(Defining Pulmuone). LOHAS, 5. LOHAS 1 LOHAS. 2010 ~2012 ( : ) 2010 2011 2012 2013 1,265,210 1,363,533 1,457,884 1,521,708 917,739 991,909 1,060,494 1,097,218 347,472 371,623 397,390 424,490 60,152 47,186 40,949 46,435 6,273 17,740 10,071 (12,028) m.irumi.pulmuone.co.kr Bottom-up,. 2007 3 LOHAS Global DP5.,, 3,. 2013.. ' '. PC. CBI Tool, Green-meeting (CBI),.. 2012 139 17% 0.09%p. ( : ) 2010 2011 2012 2013 10,248,219 11,908,477 13,949,682 14,735,613 / 0.81% 0.87% 0.96% 0.97% 1) 2-3. CBI. CBI. CBI. (, Q/W(Quick Win),CR(Cost Reduction)) CBI(Critical Business Issues : ) (, Q/W 1), CR)....

66 PERFORMANCE Pulmuone SR 2013 67 Green-meeting 2013 CBI. 22. GWP(Good Work Place) CBI. CEO communication Green-meeting 1 CEO.. CEO, 2013. 2011,.,. 1. 2013 14,463, 2012 10,213 42%. 2,534 18%, 1,790. 2011 4,550 46% 813 18% 2012 10,213 125% 1,218 12% 2013 14,463 42% 2,534 18% CBI CBI CBI. :,,? (CBI), CBI CBI [] 1), 2) CBI, Pool CBI Pre-Meeting Q/W R&R Town-Meeting Post-Meeting [ Green-Meeting : ] 1) Green-Meeting 2) 2013 12 24 14 ~17 [] 3) 3, 8 4) C 1 ~4 5) 6 ~12 12 1,2,3,4 6), 7)

68 PERFORMANCE Pulmuone SR 2013 69, CS 2013 E-CS, 1:1., SNS VOC... 30,,,,,. 3~40,,..,,,,,,,,. HACCP,. Kids(, ), ( / / ), (, ). 0~7, 42,000 6,000 14.1% No.1. ''. / /, 10,000,,, ' '.,,,,,, '', ' '., 1,100,,,,,,,., 65..,. 30.. 45,.., 25~40,.

70 PERFORMANCE Pulmuone SR 2013 71 30~40..,... 51 10 550 FSSC22000, ISO22000,., (Eco Cap). 40, 30 40.,,., (Wholesome Foods) ' '. QTM. ''..., VOC 2013 CS,, VOC(Voice of Customer) 2013 12 134,131, VOC 27,681 21% VOC 75,029 56% VOC 2 VOC. VOC 2012 119,680 10.8% VOC, 2012 41%, 18%. VOC,, VOC. ECMD, VOC CCM 2013 SCS(Strategic Customer Satisfaction) VOC VOC. Tool VOC VOC 54%., 80%. VOC CCM. 2014 VOC VOC. 52,, 40, 23

72 PERFORMANCE Pulmuone SR 2013 73,,.,,. 2011 2012 2013 4,753 4,968 5,175 1) 0.82% 0.70% 0.77% 5.2 5.3 5.4 6.8% 11.6% 16.6% 12.2% 11.1% 10.2% 1.8% 1.5% 1.6% (%) 6.2% 6.3% 11.3% 2.34% 2.02% 2.59% 55% 56% 54%, 31% 34% 34% 14% 18% 21% 0.6% 0.5% 0.5% 77 65 94 100% 100% 100% 99% 97% 98% 68 88 90 88% 122% 96% 96% 92% 92% 1) 2011 11. * ( ) X 100 * ( - ) X 100. (DB-Defined Benefit), 2013 (DC-Defined Contribution). 2013 16.6%, 2.6%. 2013 5.4, 2013 0.8%. _ ( : ) 2011 2012 2013 642 494 584 ( ) 426 484 468 1,068 978 1,052 143 89 86 ( ) 510 563 626 653 652 712 1,721 1,630 1,764 (%) 36.2% 32.8% 34.1% _ ( : ) 2011 2012 2013 471 400 468 ( ) 430 369 415 901 769 883 94 72 130 ( ) 339 366 593 433 438 723

74 PERFORMANCE Pulmuone SR 2013 75 2013 57%( 56.7%), 43%(43.3%),.. 2012,,, 40,, 2014. (LOHAS),, (,, ), /, (, ). 2013 7 2,389. 43.3%.. 2013 10.2% (11.1%) 0.9%p. 2013. MBA Pulmuone Business School 2. Global DP5. 2013 5,175. /, /,. 5,175 2,380, 2,795 54%,,. 34%.,,,,.,.,,,, (30%~40%)., 2.,,,, 2013. 45. (/), 1, 2 (, (GWP : Great Work Place) 2008 2013 4. 2013. C,., CEO CEO NOW. (Oshop Mall) ). 20.,..,. EAP(Employee Assistance Program : ),,,,,,,,.,,,,,, 15%~50%.

76 PERFORMANCE Pulmuone SR 2013 77 2013 12 7. 65.2%.,. ( ) /,..,,,,,..,, CEO,, ( ), (),, ( ),,., ( ) ( ),, CEO... 2013 / / / / / / / / 96 78 120 91 97 119 54 655 85 78 120 86 74 83 44 570 84 76 120 26 22 28 12 368 98.8% 97.4% 100.0% 30.2% 29.7% 33.7% 27.3% 64.6% 1) Knowledge Worker Platform,, (CFS) 1~2 : 7 ~8 : 1 : ER(Employee Relations) (KWP) 1),, e-, SNS(, ),,,,

78 PERFORMANCE Pulmuone SR 2013 79.. ES(Environment & Safety). 7.,, ( 54 ), ( 55 ), ( 56 ), ( 57 ), ( 58 ) 84 5., 2013 20. 250, 20 (30 ) 0.00275%. 0.00275%.. 3. 7 2013.,. 2008 ( ), ( )., 54 527 ( : 18 /94, : 23 /310, : 13 /123 ) 2013 (Audit Checklist).,, 68%. 2014 1. GWP(Great Work Place), GWP. C,.,.. ////, ~, ~. 7 47 2016.

80 PERFORMANCE Pulmuone SR 2013 81 8., ///, //. 2013 10 8, // 3 2010 3 1 2013 12 31 1,401 ( 3 )., 4 (,, FC(Franchise Channel)/, EP(Event Promoter)/) 1.,.., 50%. 1,,,, 2014. 2 2014 8 3. (,, ),.,,. 2010 5.,.,. 2013 6... 1.,,,,.

82 PERFORMANCE Pulmuone SR 2013 83 2008 2009 2010 2011 2012 2013 % 3.676 3.733 3.802 3.609 4.013 4.143 % 3.76 3.78 3.78 3.49 2.77 3.09 % 1.298 1.274 1.413 2.357 2.630 3.260 1) kgoe/ 43.6 39.2 34.9 30.6 29.4 27.7 kgoe/ 60.2 54.3 49.4 43.8 42.8 39.7 / 19.0 15.2 14.1 14.5 11.3 9.2 CO2 tco2/ yr 57.5 61.5 66.2 78.0 81.7 82.1 2013 2013 7. 1,200,. CO2 tco2/ yr 34.1 36.1 37.5 38.5 38.3 35.0 2) CO2 CO2 tco2/ yr 22.7 23.9 26.7 31.4 35.0 34.8 tco2/ yr 0.7 1.5 2.1 8.2 8.4 12.2 CO2 tco2/ 0.232 0.203 0.183 0.161 0.156 0.130 CO2 tco2/ 0.058 0.052 0.056 0.065 0.067 0.073 CO2 tco2/ 0.036 0.026 0.032 0.045 0.100 0.129 3) / 7.2 7.4 8.7 5.4 5.1 3.9 4) Ton/ 0.108 0.089 0.067 0.062 0.049 0.031 % 99 99 98 98 98 96 % 1 1 2 2 2 3 % 0 0 0 0 1 1 57.19 56.86 35.18 50.78 37.73 58.94 1) (,,,, ) 2) (, ), (,, ), (,,,, ) 3) (,,,, ) 4) (,,,, ) 2013 10 29.,. (Green Zone),,.

84 PERFORMANCE 2013 9 2.,,. APPENDIX Pulmuone Sustainability 2013 2013,,,,, 2013.,, 2012.

I. 86 APPENDIX Pulmuone SR 2013 87 30 2013 01 01 2013 12 31 2) ( ), ( ), ( ), ( )., Brand Fee, Shared Service Fee, Technical Fee,. 1. 1), ( ),, 3), 730-27 280, 159 2 101-1 179 1 4) (2013.12.31 ) ( : ) 84 73 12 169 31 44 27 102 115 117 39 271. ( : ) / ( ) 271 1,603 1,582 336 41 364 568 39 4,804

88 APPENDIX Pulmuone SR 2013 89 5) ( :, ) 3,809,095 19,045,475 100% - - - 3,809,095 19,045,475 100% 1 ( ) ( ) () () 09.03.27 5,000 69,403 347,015 19,045,475 12 31 3 1.1~1.15 www.pulmuone.co.kr 1, 5, 10, 50, 100, 500, 1,000, 10,000 (8) 24-3 6) ( :, %) 58 2011.01.28 40,000 4.90 40,000 2014.01.28 59 2012.03.22 30,000 4.98 30,000 2015.03.22 60 2013.11.12 20,000 4.43 20,000 2016.11.12. ( :, %) 59 2011.06.09 20,000 4.85 20,000 2014.06.09 60 2011.12.14 40,000 5.00 40,000 2014.12.14 61 2012.03.20 50,000 4.90 50,000 2015.03.20 62 2013.11.08 40,000 4.25 40,000 2016.11.08 58 2011.01.28 40,000 4.90 40,000 2014.01.28 59 2012.03.22 30,000 4.98 30,000 2015.03.22 60 2013.11.12 20,000 4.43 20,000 2016.11.12 3 2011.05.06 5,000 5.00 5,000 2014.05.06 2. 1), 8.,. (2013.12.31.) ( :, %) 4,267,047 75.8 2,550,010 100.0 1,101,453 100.0 4,676,176 100.0 300,000 100.0 5,000 100.0 306,000 51.0 149,070 50.0 *. ( ), ( ), ( ), ( )., Brand Fee, Shared Service Fee, Technical Fee,.,,. 2) 1-5) 6)

90 APPENDIX Pulmuone SR 2013 91 3., 1) - 4. 1) ( : ) 2) (2013.12.31 ) ( :,, %) 28,150, 4,267,047 75.8 11,014 1,101,453 100.0 2,338 4,676,176 100.0 3,000 300,000 100.0 25,500, 2,550,010 100.0 50 5,000 100.0-6,000 306,000 51.0-2,981, 149,070 50.0-30 29 28. 1,521,708 1,457,884 1,363,533 1,097,218 1,060,494 991,909. 424,490 397,390 371,623. 46,435 40,949 47,186. 1,855 17,357 25,228. [ :] (12,028) 10,071 17,740 (6,299) 9,903 17,159 (5,729) 168 581. [ :] (14,980) 4,161 16,577 (9,041) 5,403 15,996 (5,939) (1,241) 581 *. ( : ) 3) 30 29 28. 54,311 53,390 69,643 - - -. 54,311 53,390 69,643. 16,015 17,142 36,661. 6,207 10,347 26,188. 6,391 7,215 25,325. 4,914 8,908 24,654

92 APPENDIX Pulmuone SR 2013 93 2) ( : ) 30 29 28 447,658 477,913 398,321 533,713 547,596 528,013 981,372 1,025,510 926,335 423,143 325,031 304,374 285,910 411,319 333,257 709,053 736,350 637,631 [ ] 213,207 226,341 224,599 19,045 19,045 19,045 18,661 18,980 18,574 (1,348) (705) 1,682 176,848 189,021 185,298 [ ] 59,112 62,818 64,104 59,112 62,818 64,104 272,319 289,159 288,704 ( : ) 30 29 28 21,001 26,700 16,501 305,401 296,514 276,393 326,402 323,214 292,894 74,661 38,122 77,414 96,122 130,252 66,096 170,784 168,374 143,510 19,045 19,045 19,045 25,736 26,027 25,621 (567) 527 (1,329) 111,404 109,241 106,047 155,618 154,840 149,384 *. 5. - 1) 6. * DTC Direct To Consumer, NFB Natural Foods & Beverage. 7. (2013.12.31 ) ( :, %) 2,183,578 57.3% - ( ) 222,364 5.8% - CEO DTC - 2013.11.04 - NFB 2013.03.29 ( ) - ( ) - - 188,728 5.0% - 141,800 3.7% - 88,591 2.3% - 2,825,061 74.2% - -

94 APPENDIX Pulmuone SR 2013 95 8., ( :, %) 9. ( :,, %) ( ) (%) ( ) (%) 4,267,047 75.79 1,101,453 100.00 4,676,176 100.00 2,550,010 100.00 300,000 100.00 332,159 49.00 306,000 51.00 5,000 100.00 149,070 50.00 363,000 25.49 510,020 100.00 200,000 100.00 890,000 100.00 890,000 100.00 1,958,000 99.90 590,381 100.00 170,010 100.00 Pulmuone U.S.A 776,500 100.00-100.00-100.00 50,000 50.00 547,140 66.00 1,000,000 100.00 () - 100.00 51,000 51.00 57,000 38.00 60,000 60.00 *. * 58, 59, 60 ( :,,,, ), ( ) 59, 60, 61, 62 ( :,,, SK,, ). 10. - 11. - 40,000 - - - 38,000 - - - * 10%.

II. 96 APPENDIX Pulmuone SR 2013 97 1. 30( ) 2013 12 31 29( ) 2012 12 31 30 ( ) 29 ( ) ( : ). 447,658,482,460 477,913,136,111 88,713,733,740 71,869,228,526 142,727,120,000 170,283,440,000 124,121,959,310 124,449,334,938 1,083,470 8,325,830 81,206,036,852 98,311,725,326 10,888,549,088 12,991,081,491. 533,713,383,275 547,596,392,304 27,500,000 30,000,000 20,451,767,216 19,553,646,824 6,205,944,000 9,903,567,986 12,707,443,686 17,034,515,045 17,064,635,513 15,406,904,649 425,717,898,850 412,693,416,542 10,094,627,520 12,039,408,443 24,232,291,142 40,545,545,864 16,153,285,556 19,204,215,630 1,057,989,792 1,185,171,321 981,371,865,735 1,025,509,528,415 30 ( ) 29 ( ). 423,143,218,015 325,031,415,126 154,012,814,973 136,749,401,998 221,654,162,397 154,177,068,697 336,737,575 580,986,708 7,392,871,087 5,186,648,353 5,897,436,707 47,509,600 33,849,195,276 28,289,799,770. 285,909,776,426 411,318,772,383 1,254,188,177 917,410,692 231,698,073,725 359,230,638,451 8,185,871,054 9,259,209,673 515,489,684 857,634,010 41,619,404,498 39,066,533,357 2,348,162,663 441,584,586 288,586,625 1,545,761,614 709,052,994,441 736,350,187,509. 213,206,731,156 226,341,350,666 19,045,475,000 19,045,475,000 18,661,291,979 18,980,207,537 (1,348,237,479) (704,901,929) 176,848,201,656 189,020,570,058. 59,112,140,138 62,817,990,240 59,112,140,138 62,817,990,240 272,318,871,294 289,159,340,906 981,371,865,735 1,025,509,528,415

98 APPENDIX Pulmuone SR 2013 99 2. 30( ) 2013 1 1 2013 12 31 29( ) 2012 1 1 2012 12 31 30 ( ) 29 ( ) ( : ) 1,521,708,340,199 1,457,884,335,534 1,097,218,155,088 1,060,493,903,370 424,490,185,111 397,390,432,164 103,107,813,300 98,010,365,141 260,212,033,466 244,480,938,942 14,735,613,456 13,949,682,184 46,434,724,889 40,949,445,897 (20,328,096,619) (6,304,069,729) 8,700,965,555 11,856,985,414 24,565,058,730 27,247,688,928 () (8,387,857,062) (1,897,816,946) 1,854,678,033 17,356,855,708 () 13,882,660,845 5,170,870,814 (12,027,982,812) 12,185,984,894 - (2,114,749,084) (12,027,982,812) 10,071,235,810 (2,951,711,289) (5,909,993,903) (1,403,136,000) 2,379,745,730 (3,045,016,648) (3,089,793,626) 516,277,045 (5,345,542,596) 980,164,314 145,596,589 (14,979,694,101) 4,161,241,907 () : 30 ( ) 29 ( ) (6,298,626,388) 9,902,985,150 (5,729,356,424) 168,250,660 () : (9,040,851,071) 5,403,048,674 (5,938,843,030) (1,241,806,767) : (1,704) 2,679 3. 30( ) 2013 12 31 29( ) 2012 12 31 30 ( ) 29 ( ) ( : ). 21,000,825,617 26,699,979,244 10,987,055,762 11,634,242,796 55,000,000 5,055,000,000 4,563,239,019 4,572,065,410 5,395,530,836 5,438,671,038. 305,401,169,844 296,514,181,845 2,500,000 2,500,000 5,055,744,000 8,753,367,986

100 APPENDIX Pulmuone SR 2013 101 30 ( ) 29 ( ) 237,251,430,580 231,149,822,580 18,987,793,979 18,987,793,979 21,180,078,160 15,530,078,160 1,712,022,089 1,927,492,528 6,179,548,078 6,562,115,559 7,455,990,877 7,532,940,020 3,560,473,634 2,592,115,281 3,140,588,447 2,395,955,752 875,000,000 1,080,000,000 326,401,995,461 323,214,161,089. 74,661,387,041 38,122,170,948 3,273,474,197 7,153,110,462 65,000,000,000 25,000,000,000 4,023,702,493 3,974,603,687 2,364,210,351 1,994,456,799. 96,122,329,317 130,251,918,893 75,123,826-89,843,121,200 124,889,676,834 5,397,205,249 5,140,133,982 701,795,042-105,084,000 222,108,077 170,783,716,358 168,374,089,841. 19,045,475,000 19,045,475,000. 25,735,926,597 26,026,749,225. (567,155,940) 527,290,140. 111,404,033,446 109,240,556,883 155,618,279,103 154,840,071,248 326,401,995,461 323,214,161,089 4. 30( ) 2013 1 1 2013 12 31 29( ) 2012 1 1 2012 12 31 30 ( ) 29 ( ) ( : ) 54,311,312,587 53,390,274,860 38,296,452,877 36,248,580,560 24,622,752,851 23,970,361,471 13,673,700,026 12,278,219,089 () 16,014,859,710 17,141,694,300 (2,804,857,400) 657,839,076 427,285,214 911,318,628 7,430,105,006 8,363,668,543 () 6,207,182,518 10,347,183,461 () (183,621,680) 3,131,767,090 () 6,390,804,198 7,215,416,371 (1,476,756,215) 1,692,379,703 (1,403,136,000) 2,379,745,730 (490,141,199) (210,028,161) 416,520,984 (477,337,866) () 4,914,047,983 8,907,796,074

102 APPENDIX Pulmuone SR 2013 103 III. 5. ( ) 30( ) 2013. 1.1 ~ 12.31 ( : 2014 3 28 ) 29( ) 2012. 1.1 ~ 12.31 ( : 2013 3 29 ) 30 (2013.1.1 ~ 12.31). 2014. 3. 28 30 ( ) 29 ( ) ( : ). 64,400,938,272 62,237,461,709 1. 58,392,444,209 55,185,867,304 2. 6,390,804,198 7,215,416,371 3.() (382,310,135) (163,821,966) 4.. 1.. 3,816,967,500 3,845,017,500 1. 2. ( ) 3,816,967,500 3,845,017,500 ( : : 1,020 : 1,020 ). 60,583,970,772 58,392,444,209 1 30, ( ) 449 30, ( ). 1. - 2. - 3. ( ) : 1,020 2 ( 2, 3 ) 382 29. 1. - : ( ), () 2. - : ( ), ( ), ( )

104 APPENDIX Pulmuone SR 2013 105 3. 56.09.16 56.05.15 48.01.14 51.11.22 ) ) ) ) ) 3 4 388 38 31 (2014). 1. 30 : 5,000 30 : 2,738 2. 31 : 5,000 52.05.26 ) 5 3 415 40. 289 433, 434, 10 (). 1. 1 () 1 () 1.,, - : ( ) 3 Pulmuone Holdings Co., Ltd.( PMO Holdings). Pulmuone Co., Ltd.(PMO). ( ) ( ) 48.01.14 )

IV. 3 106 APPENDIX Pulmuone SR 2013 107 2013 ( ) 3 2013 ( ). - - - -,,,.,,. 1) AA1000 Assurance Standard(2008) 1), 2) GRI G4 2), 3) BEST 3). 2013 TypeⅡ (Moderate Level) 1),,, 2), 3) GRI G4, 4) BEST. - - - AA1000AS(2008) 3 IPS Assurance Manual IPS Performance Indicators Assurance Criteria GRI (OPTION) BEST - (Raw), -,, - 1) AccountAbility 1999,,,, 2008 2010 2) GRI 1997 (CERES) (UNEP), 2000 GRI, (Supply Chain), (Governance), (Ethics & Integrity), (Anti-Corruption), (GHG Emissions & Energy) G4 2013 5 3) SM 2006, (IPS), 5. [ -Inclusivity]?,.,,,,. ( :,, C,, ).. [ -Materiality],,?. 3(,, ),.,,..

108 APPENDIX Pulmuone SR 2013 109 [ -Responsiveness]?.,... [GRI ] GRI G4 (, DMA, ) In Accordance with Comprehensive Option. 2013 (1), (2), (3) (DMA),.. - - - - [ ].,.. (p.25, 30, 50, 58) CEO CEO : 103,246 TFT : 1,056tCO2e ( 11.9.2~ 13.7.1) ( ) 3, 1993 2002,,.,,. 2014 3 4 ( ) [BEST ] BEST BEST 5 5 99.8%. BEST 2011 (6 ) 5 99.6%, 2012 (7 ) 5 99.8%, 2013 (8 ) 5 99.8% ( 3).

110 APPENDIX Pulmuone SR 2013 111 V. VI. BEST,,, - www.seoulbar.or.kr www.koca.or.kr ( ) www.kodia.or.kr 21 - www.museum.or.kr www.p-museum.org www.kosfost.or.kr www.kns.or.kr www.kosofo.co.kr - www.soysos.or.kr www.koita.or.kr www.kfia.or.kr www.ilsikorea.org www.kita.net - - www.ahpek.or.kr (KSI) 1 2013 (KSI: Korean Sustainability Index) 1. 2009 1. (77.39 ), (72.20 ), (70.00 ), (66.20 ).. BEST BEST G4 A A_1 CEO G4-1 4~5 A_2 G4-2 12~13 A_3 G4-3 6 A_4 G4-4 8~9 A_5, G4-17 7~9 A_6,,, G4-17 7~9 A_7 G4-5, G4-6 6~7 A_8 G4-7 10 A_9 G4-8 6~7 A_10 G4-9 6 A_11 G4-16 110 B B_1 G4-20, G4-21 2, 16~17 B_2 G4-20, G4-21 2, 16~17 B_3 G4-28 2 B_4-16~17 B_5 G4-23 B_6 G4-30 2 B_7 G4-33 106~109 B_8 G4-13 2 B_9 G4-31 2 B_10 BEST G4-32 111 C C_1 G4-24, G4-25 15 C_2 G4-26 15 C_3 G4-27 25, 30, 50, 58 D D_1 G4-DMA 18~20 D_2 G4-DMA 18~20 D_3 G4-DMA 18~20

112 APPENDIX Pulmuone SR 2013 113,,, BEST BEST G4 EC EC1 G4-EC1 96~102 EC2 G4-EC2 54, 82 EC3 G4-EC3 72~73 EC4 G4-EC6 74 EC5 G4-EC4 EC6 G4-EC7 50~53 EC7 G4-EC8 50~53 EC8-8~9 EC9-65~67 EC10-65~67 EC_DMA _ G4-DMA 18~20 GR GR1 G4-34, G4-39 10~11 GR2 G4-38 10 GR3 G4-38 10 GR4 G4-40 10 GR5,, G4-44 11 GR6,, G4-42 11 GR7,, G4-51, G4-52 11 GR8 G4-45, G4-46, G4-47 11 GR9-25 GR10 G4-15 22 GR11 G4-14 12~13 GR12 G4-37, G4-49 11 GR13 G4-41 10~11 GR14 G4-HR1 44~48 EM EM1 G4-10 72~73 EM2 G4-LA12 72~73 EM3 G4-LA13 74 BEST BEST G4 EM4, G4-EC5 74 EM5 G4-LA1 72~73 EM6-72 EM7 G4-HR3 42 EM8 G4-HR4 43 EM9 G4-HR5 43 EM10 G4-HR6 43 EM11-76 EM12 G4-11 76 EM13, G4-LA4 77 EM14 G4-LA5 78 EM15 G4-LA8 78 EM16-42~43 EM17 ILO G4-LA8 77~78 EM18-75, 78 EM19 G4-LA6 78 EM20 G4-LA2 74~75 EM21-78 EM22-42~43, 79 EM23 G4-LA16 79 EM24-79 EM25,, - 23 EM26 G4-56 24 EM27 G4-LA9 40~41, 75 EM28 G4-LA10 40~41, 75 EM29 G4-LA11 40~41, 75 EM30 G4-HR2 24 EM31,, G4-HR7 EM32 G4-LA3 42 EM33-42 EM34-42

114 APPENDIX Pulmuone SR 2013 115,,, BEST BEST G4 EM_DMA1 _ G4-DMA 18~20 EM_DMA2 _ G4-DMA 18~20 PN PN1-44~48 PN2 G4-HR1 44~48 PN3 PN4 G4-EN32, G4-LA14, HR10, G4-SO9 EN33, G4-LA15, G4-HR11, G4- SO10 44~48 44~48 PN5 G4-LA16 42~43, 79 CS CS1-68~71 CS2-39 CS3, G4-SO7 24~25 CS4 G4-PR1 35~37 CS5 G4-PR3 35~37 CS6 G4-PR5 38 CS7-26~27, 31~32 CS8 G4-EN7 55, 60~62, 82 CS9 G4-PR5 38~39 CS10 G4-PR6 CS11 G4-PR2 CS12 G4-PR9 CS13 G4-PR4 CS14 G4-PR7 CS15 G4-PR8 39 CS_DMA _ G4-DMA 18~20 CO CO1 G4-27 27, 29, 50~53 CO2, 4-HR8, G4-EN34, G4-SO11 27, 29, 50~53 BEST BEST G4 CO3-27, 29, 51 CO4-27, 29, 51 CO5 G4-SO3, G4-SO4, G4-SO5 23~25 CO6-24 CO7 G4-SO6 24 CO8-110 CO9 G4-SO8 24~25, 42~43, 79 CO10,, - 51~53 CO_DMA _ G4-DMA 18~20 EV01 EV1 G4-EN31 54, 82 EV2-54 EV3-54, 82 EV4 G4-EN19 59 EV5 G4-EN6, G4-EN7 55, 82 EV6, G4-EN13 56 EV02 EV7 (,, ) G4-EN3 82 EV8 G4-EN4 82 EV9 G4-EN8 82 EV10 G4-EN1 82 EV11 G4-EN2 82 EV03 EV12 G4-EN15, G4- EN16 59 EV13 (CO2,CH4,N2O,HFCs,PFCs,SF6) G4-EN17 61 EV14 G4-EN20 60 EV15 NOx, SOx G4-EN21 EV16, G4-EN23 82 EV17 G4-EN22 82 EV18 G4-EN10

116 APPENDIX,,, BEST BEST G4 EV19 G4-EN26 56 EV20 G4-EN9 56 EV21,, G4-EN24 82 EV22,, G4-EN11, G4-EN12 56 EV23 G4-EN27 60~62 EV24 G4-EN28 54, 82 EV25 G4-EN27 60~62 EV26 EV27 EV28 EV29 I,II,III VIII,,,, G4-EN12 56 G4-EN13 56 G4-EN14 56 G4-EN25 58 EV30 G4-EN30 58, 61~62 EV31 (, ) G4-EN29 EV_DMA _ G4-DMA 18~20

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